Send every WordPress user to the right place after login.
Start free with flexible login, logout, and registration redirects. Upgrade to LoginWP Pro when you need smarter conditions, first-login experiences, and integrations with the tools already powering your site.
Choose the level of control your site needs.
Both versions help you control what happens after users sign in.
Pro extends those redirects into membership, ecommerce, LMS, form, and custom login workflows.
LOGINWP FREE
A practical starting point for standard WordPress sites that need clear redirect rules.
- ✓ Redirect after login
- ✓ Redirect after logout
- ✓ Post-registration redirect
- ✓ Rules for users, roles, and capabilities
- ✓ Dynamic URL placeholders
LOGINWP PRO
For stores, communities, membership sites, and learning platforms that need context-aware redirects.
- ✓ Everything in Free
- ✓ First-login redirects
- ✓ Current-page and previous-page placeholders
- ✓ Pro plugin integrations
- ✓ Integration-specific redirect conditions
Make redirects respond to what your users actually do.
Instead of sending everyone to the same destination, Pro lets LoginWP work with the
context created by your ecommerce, membership, LMS, and login tools.
Welcome first-time users differently
Send someone logging in for the first time to onboarding, a welcome page, account setup, or another intentional next step.
Build smarter customer journeys
Use WooCommerce-related conditions such as purchased products, product categories, subscriptions, or memberships to guide customers after login.
Guide learners and members
Redirect people based on course enrollment, user groups, memberships, or membership levels in supported LMS and membership plugins.
Support custom login experiences
Extend LoginWP redirect behavior to supported login and registration forms from products such as Elementor, Divi, BuddyBoss, WPForms, and Gravity Forms.
Send users back where they came from
Use Pro placeholders for the current or previous page to create a more seamless post-login experience.
Keep redirect logic centralized
Manage destination rules from one place instead of relying on separate workarounds across multiple plugins.
Free for the essentials. Pro for connected
WordPress workflows.
A scannable view of where LoginWP Free ends and Pro adds more control.
| Feature | Free | Pro |
|---|---|---|
| Core redirect controls | ||
| Redirect users after login | ✓ | ✓ |
| Redirect users after logout | ✓ | ✓ |
| Post-registration redirect | ✓ | ✓ |
| Rules by specific user | ✓ | ✓ |
| Rules by user role | ✓ | ✓ |
| Rules by user capability | ✓ | ✓ |
| Fallback rule for other users | ✓ | ✓ |
| Dynamic destinations | ||
{{username}},
{{user_slug}},
{{website_url}}
placeholders
|
✓ | ✓ |
{{current_page}}
and
{{previous_page}}
placeholders
|
— | ✓ |
| First-login redirect condition | — | ✓ |
| Integrations & advanced conditions | ||
| Default WordPress login support | ✓ | ✓ |
| Pro integrations for supported ecommerce, membership, LMS, form, and login tools | Limited | ✓ |
| WooCommerce purchase-related redirect conditions | — | ✓ |
| Membership-level redirect conditions | — | ✓ |
| LMS enrollment-related redirect conditions | — | ✓ |
| Language-based redirect conditions via supported multilingual integrations | — | ✓ |
Connect Redirects to the WordPress Stack You Use
Connect LoginWP with your favorite WordPress plugins for smarter login and redirect experiences.
Ecommerce
Redirect store customers and digital buyers to the right destination.
Learning Management
Send learners to courses, dashboards, and other learning destinations.
Membership & User Management
Create personalized redirect experiences for members and user-based sites.
Forms & Registration
Connect supported forms and registration workflows with LoginWP redirects.
Custom Login Experiences
Support personalized login experiences with redirect-based flows.
Multilingual
Build language-aware redirect experiences for multilingual sites.
Featured in
One login. A better next step
for every user.
The strongest positioning for LoginWP is not simply “redirect after login.” It is “control the next step in each user journey.” Free solves standard routing. Pro connects that routing to the context of your WordPress site.
Example redirect logic
Customer purchased Course A
→ Send to Course A dashboard
First login
→ Send to onboarding page
Member has Gold plan
→ Send to Gold member area
Questions before upgrading
What can I do with LoginWP Free?
LoginWP Free lets you create redirect rules for specific users, user roles, user capabilities, and a fallback rule, plus post-registration redirects and standard dynamic URL placeholders.
When does LoginWP Pro make sense?
Pro is designed for sites that need deeper integration with supported ecommerce, membership, LMS, form, multilingual, and custom login tools—or advanced conditions such as first login, purchases, subscriptions, memberships, or course enrollment.
Can LoginWP send users back to the page they were viewing?
LoginWP Pro adds current-page and previous-page placeholders that can be used to create this kind of post-login flow.
Do I need to code redirect rules?
The core LoginWP experience is designed to be configured without coding. Developers can also extend LoginWP using hooks and filters.
Start simple. Upgrade when your user journeys need more context.
Use LoginWP Free for essential redirects, then move to Pro when your store, membership site, course platform, community, or custom login flow needs deeper control.
Get LoginWP Pro