How to Redirect WooCommerce Customers After Login in WordPress

Setting up a login redirect for users on your WooCommerce store ensures that none of your users will end up at the front end of your WordPress site. Instead, they will land exactly on the pages you want them to visit after login. In addition, you can choose different pages for different types of users thanks to the multiple different redirect types you get with LoginWP.

Let us walk you through a few simple steps to set up different types of login redirects on your WooCommerce store with all the customizations you will need.

Types of WooCommerce Redirect Login

LoginWP offers a lot of customization and flexibility regarding the redirect rules. For example, you can create different redirect rules for different conditions and user roles depending on your needs and preferences.

You can set up the following login redirects on your WooCommerce site.

Ensure you have a Woocommerce plugin activated, and the integration is enabled by going to LoginWP>>Redirections>>Integrations and scrolling down to Woocommerce and enabling it.

WooCommerce Login Redirect Based on User Role

As you probably already know, WordPress offers several different user roles. As a WooCommerce store owner, you may have different user roles to work with, such as customer, store manager, and more.

You may want to redirect some of these user roles to specific pages after they log in. And LoginWP can help you do that pretty quickly.

To create this kind of redirect, click on the Redirections tab under LoginWP and click on the Add New button at the top. This will take you to the page where you can create different types of redirects.

Select the User Role option from the “Rule Condition” dropdown menu. Then choose the user role you want to redirect to a particular page after login, change the order number if you wish to, put in the page URL where you want those users to be redirected, and click on the Save Rule button at the top.

WooCommerce Login Redirect Based on Product Purchased

Do you have multiple WooCommerce products and want to redirect your customers after they log in to your WordPress site to a particular page based on their purchased product?

Under rule conditions, select “Purchased Product” as the rule and the specific product as the value.

Enter the login and logout URLs for WooCommerce customers that purchase the selected product.

Click on Save Rule, and that’s it.

To redirect based on the category the purchased product belongs to, select “Purchased Product Category” as the redirection rule.

If you have WooCommerce membership and subscription extensions active on your site, you can redirect your WordPress users based on their active membership plan or active subscription.

WooCommerce Login Redirect Based on User Capability

This is a unique redirect rule designed to help WooCommerce store owners and all WordPress site owners to redirect their users or employees to the page they need to be on after logging in.

For instance, if you have employees who manage your WooCommerce store and are assigned the manage_woocommerce user capability, you can create a rule to redirect them to a particular page after they log in to your store.

To do this, click on the Rule Condition dropdown menu and select the User Capability option. Then click on the dropdown menu next to the previous one and scroll down until you find ‘manage_woocommerce’ and select it.

You will also find an option to choose an ‘order’ for the selected users below these sections. You don’t need to enter anything there if you don’t have any conditions regarding the login priorities.

However, if you want this redirect rule to be prioritized over other redirect rules for users who meet different redirect rule conditions, you should put ‘1’ into the field.

Finally, enter the page URL in the bottom section and click on the Save Rule button at the top. This redirect rule will now be activated and come into effect immediately.

It will now redirect all users assigned the ‘manage_woocommerce’ capability to the exact page they need to be on after logging in.

WooCommerce Login Redirect Based on Username

This is another type of login redirect you can set up with LoginWP. For example, if you have some specific users registered on your WooCommerce store that you would like to redirect to a particular page on login, you can use this functionality.

Again, you need to follow the steps we explained above, but make sure you choose the Username option as the rule condition. Then select the username you would like to redirect, the page URL as discussed above, and then click on the Save Rule button at the top.

You need to repeat this process for every specific user you want to redirect to the page of your choice.

WooCommerce Login Redirect for All Other Users

In addition to the above three different types of login redirects offered by LoginWP, you also have the flexibility to set up a general login redirect for all the other users that log in to your WooCommerce store.

This functionality is for the rest of your users who don’t meet any of the redirection rules or conditions or other redirects you have set up for different user roles, user capabilities, or usernames.

To set up this redirect, click on the Redirections tab under LoginWP. Now, you need to put the page URL for these other users who don’t meet any of the other redirect conditions set up by you for different user groups.

Finally, click on the Save Changes button right below this section.

Using Placeholders for Login Redirect

In addition to redirecting users to a custom page URL, you can also use placeholders to redirect users to dynamic URLs. LoginWP allows you to set up redirects using the following placeholders:

• Username: It will redirect the users to their specific profile page
• User slug: It will redirect users to their author archive page
• Website URL: This placeholder redirects users to the homepage of your website
• Current page: Redirects the user to the page they were logging in from
• Previous page: Use this placeholder if you want to redirect users back to the same page they were on before logging in

You can use these placeholders when setting up custom redirects or the general redirect for all the other users. When setting up the redirect, you need to click on the View Available Placeholders instead of putting in a specific page URL and choosing the placeholder you want to use.

Redirect Priority

You can also change the redirect priorities any time you want. LoginWP allows you to set up a redirect condition that overrides all your other redirect conditions.

Suppose you ever want to set up a redirect that you want to prioritize over all your other redirect conditions. In that case, you can do so under the Redirections tab in LoginWP.

Scroll down to the bottom of the page to find the Redirect Settings option. Then click on the dropdown menu on the first option and select Yes. And then, when you click on Save Changes, all users logging into your WooCommerce store will be redirected to the page URL you choose, including those that fall under other redirect rule conditions.

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